Digital Analytics Specialist, Tableau & Google at Carnegie Dartlet in Westford, MA

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Description

About Carnegie Dartlet:

Carnegie Dartlet is a full lifecycle marketing firm that delivers innovative communications services to clients worldwide. For over 30 years our company has served hundreds of clients through state-of-the-art research and strategy, lead generation, digital marketing, and full-spectrum creative.


Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization.

 

Position Overview:

The Digital Analytics Specialist will work closely with our internal teams and external clients in the two key areas: Tableau and Web Analytics (Google Analytics/Google Data Studio).  The goal of this role is to aid internal and client-side analysts in deriving marketing insights from data through on-demand, live dashboards and provide consultative support when needed.

 

Tableau responsibilities include:

  • Full lifecycle design and develop of Tableau reports and dashboards
  • Collaborate closely with in-house development and database teams on data-driven product solutions
  • Train and educate co-workers on Tableau tools and best practices
  • Lead enhancement and product development discussions to continually innovate reporting and analytics
  • Coordinate multiple client requests and project activities at any one time to ensure accurate, timely and efficient reporting and analysis
  • Create custom dashboards as needed based on client requests and needs
  • User license and access management
  • Participate in the design and delivery of curriculum related to the rollout of new reports and dashboards to drive adoption across clients

 

Web analytics responsibilities include:

  • Assess external client Google Analytics implementations and configuration
  • Provide consultative guidance on issue remediation
  • Creation and maintenance of Google Data Studio dashboards

 

In this role, you should be comfortable as the chief knowledge center for all things Tableau and work well in a team environment with other advanced Google marketing platform users. You should be able to communicate expertise and recommendations to both analysts and c-level executives. This is an opportunity to make significant contributions to an organization that is bought into bringing enterprise-class solutions to market leveraging a best-in-class data analysis and dashboarding tool.

 

Qualifications

Experience & Education

  • 3-5 years as a Tableau developer working directly with business teams to define and create dashboards and visualizations
  • Experience with Google Analytics and Google Data Studio (Google Tag Manager, a plus)
  • Expertise with data visualization best practices
  • Previous marketing data visualization experience, a plus
  • Possess a strong foundation in data analytics, an understanding, and foundation in data science
  • Comfortable in a client-facing role as an expert consultant
  •  

Tableau Specific Skills:

  • Tableau Online experience
  • On-premise (Oracle), cloud (Google, Amazon), and Tableau Online data source experience
  • Tableau Bridge experience
  • Calculations: Basic (Sums, etc), IF and CASE statements, LOD, and quick table calculations
  • Creating Parameters and implementing those in charts and as filters
  • Modifying Dimensions: Aliases, Sets, Groups, Hierarchies
  • Filter control and customization
  • Create custom color palettes
  • Reference lines, trends, dual axis
  • URL Actions
  • Admin Tableau Online site for User and Groups with respective security levels
  • User-based filters for row level security
  • General understand of relational databases
  • Working knowledge/familiarity of SQL

 

Web Analytics specific skills

  • Deep understanding of the reporting and administration of Google Analytics
  • Comfortable changing settings to improve data collection
  • Create Goals and understand Event tracking strategies
  • Connect Google Analytics as a data source to Google Data Studio
  • Create Data Studio dashboards
  • Understanding user permissions
  • Google Analytics certified
  • Experience with implementation of Google Analytics via Google Tag Manager, a plus
  •  

Here’s why you should work for us:

Okay, now that you’ve read all the technical stuff…

Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the higher education marketing industry? You should join us! We’re a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we’re passionate about, here are some of our favorite parts about working at Carnegie Dartlet:

  • Growing company with a family feel
  • Reverse commute from Boston—avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Half-day summer Fridays
  • Industry exposure through Carnegie Dartlet's blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Open workspace promoting collaboration and team learning
  • To Apply

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. For more information or to submit your cover letter and résumé, please email careers@carnegiedartlet.com. No phone calls or unscheduled visits to the office, please. Carnegie Dartlet is an equal opportunity employer

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